Useful service content.
Pages that clearly explain what you do, the kinds of projects you take on and the questions clients ask. Specific information is more useful than repeated phrases or vague claims.
Search engine optimization
MAKE YOUR WORK
EASIER TO FIND.
+
Clear content and sound technical foundations, built around the services you provide and the places you work.
Explore this page
A solid foundation01
RELEVANCE FIRST. THE DETAILS FOLLOW.
Start with the services you actually provide and the areas you serve. Clear pages help a prospective client judge the fit and give search engines an accurate account of your business.
We organise the content, connect related pages and address the technical details that support discovery. The scope and measures of progress are agreed before work begins.
What we look at02
THE ESSENTIALS,
DONE WITH CARE.
Technical foundations.
Crawlable content, logical internal links, descriptive titles and headings, image descriptions, appropriate canonical URLs and a sitemap. We also review redirects when replacing a site.
Local relevance.
Accurate business details and service areas, supported by real information. We can identify inconsistencies between your website and business listings as part of the agreed scope.
A usable experience.
Readable phone layouts, efficient media and straightforward navigation. Search traffic only becomes valuable when the visitor can understand your business and take a useful next step.
Measurement with context.
Where access is available, we review Search Console data and agreed enquiry measures. Reporting should explain what changed and what to work on next, rather than present numbers without a decision.
A long-term viewBUILD THE
BUILD THE
FOUNDATIONS.
KEEP IMPROVING.
Search performance depends on competition, content, the market and factors outside a website build. We define the work and measurement clearly, with no guaranteed rankings or lead volumes.
Google’s guide to SEO